It was a nice sunny day when Mr. Mautik Tolia, Executive Vice-President (Programming), Neo Sports Broadcast Pvt Ltd., came up to a media institute in Pune to dispense his experiences with the students. Mr. Tolia explained to the students the World of Sports broadcast and cracked open the “Sports ecosystem” as he termed it. He made the session very interactive by giving the audience a platform to share what they like Sports for. Mr. Mautik made the point very clear that be it the regional affiliation or patriotism, the thrill or the glamour, the adrenalin effect or the real love for Sports, these are what the Sports channels thrive on.
Mr. Tolia drew a very clear difference in the priorities of global and Indian sports. He mentioned that while serving on the platter, the preferences of the audience is what guides the content of the sports channels and so does the advertisements. He elaborated the revenue working and the target audience ruling the content and frequency over the channel. He portrayed a very clear and defined analysis that no matter audience is the king and govern, sports federations and sports production houses do escort the content.
Mr. Mautik smoothed out the cream of prospective careers in Sports for the budding media professionals. Quoting for the producers, sports journalists, content writers, event managers and all, he made it very precise that getting into any of these would require a larger amount of passion than just interest. He developed the further account over the pros and cons of being into the sports ecosystem in any role. He mentioned the sleep-deprived nights and the weeks long travelling because it’s almost always unsure when would a particular tournament or series of a sport get over. He also made a note of the fact that the amount of money, fame and sport you receive is worth it.
Mr. Mautik Tolia proudly denied the point that the special sports bulletins on a general news channel are fracturing sports channels viewership. He, rather, concluded saying that “The news channels provide a platform for the sports channel to do a free promotion because when somebody locates on a news channel that oh there is a match going on, it is then that most of the people tune in to Neo or ESPN to get the live update.”
